As someone who grew up in the deprived 1970s and 1980s, I love the options Indians today have — in cars, telephones, apparel, jobs and so much more. Rejoicing in this choice (available to a small but rapidly increasing number of Indians) is one thing. And quite something else to suggest that the entire country is on a luxury goods shopping binge, as Val MacQueen does in this piece of fluff.
Also, while I’m fairly optimistic about India’s prospects, methinks market researcher Sarang Panchal of A. C. Nielsen is a tad carried away:
“For the coming 12 month period, Indians are clearly the most optimistic country in the world. With 88 percent of Indians bullish about the country’s economic performance going forward, we are even more positive than China. In the context of the global economy, this forms an important inflection point in our perception even amongst the international investment community.”
Q) How large a sample does one need to ensure it represents all Indians, as Panchal’s survey claims? How does one measure optimism across countries? Any readers with market research backgrounds that can shed some light?
Sidebar: This isn’t the first time we’ve come across implausible market surveys. We suspect it won’t be the last.