Opportunities From Big Brand Acquisitions
Saturday, March 29th, 2008When Tata Motors launched the Nano it was probably the most globally high-profile move by an Indian auto company. We examined some implications then. We now look at some implications of another equally high-profile event – the Jaguar-Land Rover takeover.
While the Nano was good for brand Tata, getting it noticed all over the world, the [...]